But doing so means trying to get the app’s large user base to fork over more data - and could risk sending many of them to competitors instead. The new privacy policy will let Facebook, which made more than $21 billion in revenue in the last quarter of 2020 from targeting ads at people, use WhatsApp to make even more money. The page says that WhatsApp thinks messaging with businesses is different than messaging with friends and family, and breaks down data that the company might share with Facebook in the future. “The best way to sustain end-to-end encryption for the long run is to have a business model that protects people's private communication.” “We remain committed to the privacy and security of people’s private messages,” a WhatsApp spokesperson told BuzzFeed News, and offered a link to a page that the company put up earlier this week explaining the new policy. But so far, Facebook, which paid $22 billion to acquire it in 2014, has kept it largely independent and hasn’t tried to make money off of it. In markets like Brazil and India, the app is the default way of communication for hundreds of millions of people. “Facebook monetizes its products in ways that are invasive for users.”īesides Facebook itself, WhatsApp is Facebook’s largest and most popular service. Paul, a marketing professional from Mumbai who only wanted to be identified by the initial of his first name, told BuzzFeed News.
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